We Fix $19 Adjustments

In my opinion, chiropractic does not command the respect it should in the public’s mind and $19 adjustments are certainly no help. Here’s a clever marketing anecdote to make my point:

Joe is a small-town barber. Joe knew his clients’ preferences after decades of service and he always charged his clients fairly. A national-chain haircut salon opened just across the street. It had shiny new fixtures, neon signs, young and attractive personnel AND they were offering haircuts for $10.

Joe watched as traffic poured into the new competitor and wondered how he was going to compete with that. Should he put up a sign “Haircuts $9.99”; what to do, what to do? After some thought and reflection on his business, with a smile Joe posted a large sign outside of his shop:

“We fix $10 haircuts”

He pointed the sign directly at his competitor’s front door.

So what does this story have to do with chiropractic? Well, a few things come to mind: What motivates someone to seek out a chiropractor in the first place? Is it because they’re simply curious and have a best friend that swears by one? Do they have excruciating back or neck pain because they tried mimicking a trick they saw on YouTube and heard a chiropractor can help? Or is it because their health continues to decline after pursuing every medication and surgery and considering chiropractic “couldn’t hurt to try at this point”?

Whatever your reason for wanting to visit a chiropractor, like the $10 haircut, cheaper is not always better. In fact, I take pride in the fact that we offer digital X-rays, utilize advanced thermography technology to show objective improvements, and make specific, scientific adjustments that are tailored to each individual. And why does all that matter? Because by doing so, I’m not merely treating aching spines, but also helping hundreds recover from nagging migraines to serious neurodegenerative disorders!

Admittedly, I don’t have the most convenient hours, we do encourage appointments, and no, we’re not the cheapest. However, I don’t believe in providing cookie cutter, one size fits all, services either. So after you’ve tried the $19 bargain, come see me and I’ll fix you.

Dr. Hill

P.S. Not convinced? I challenge you to bring your $19 for your first visit (includes exam and X-rays) to my office and if you walk away disappointed, I’ll refund it 100% to get adjusted elsewhere.